Gyms, PT studios, yoga, pilates and boxing. I build the systems that answer trial enquiries straight away, check in with new members in their first few weeks, and bring back the ones who quietly stop turning up.
Friendly, never pushy, always easy to opt out of.
Put in your own numbers. Think about everyone who asked about a trial or membership and never joined.
in membership value from a year of people who asked but never joined
Your numbers, your estimates. This is a rough guide to talk through, not a promise.
Talk through your numbersPick the stage where people are slipping away. Start there.
Someone asks about a trial at 9pm, they get a reply and a booking link straight away, not the next afternoon when they've lost interest.
Friendly messages on day 1, 3 and 7 after they start. Small things, like “how was your first class?”, that help new members stick.
Members who haven't checked in for a couple of weeks get a friendly nudge. Your coaches see who's drifting, so they can follow up in person.
Reminders before class, and when a spot opens, the waitlist gets offered it first.
When a member hits a milestone, a review or referral request goes out while they're feeling good about it.
Most of the work is mine. Yours is telling me how things run and approving the messages.
Where enquiries and bookings come in, what software you use, and where things slip. If there's nothing worth building, I'll tell you before you spend anything.
Everything goes out in your business's name and sounds like you. You approve every word, and every message has an easy opt-out.
Connected to what you already use and tested on real cases before a customer ever sees it.
You get a plain summary of what's running. If something breaks or needs changing, you text me.
No fitness or health advice, and no guilt-trip messages. Check-ins are friendly and easy to opt out of.
Anything about injuries, programs or results goes to your coaches. The system just makes sure nobody falls through the cracks.
Then we use it. I'll look at what yours does and only build the parts that are missing.
Not if they're written well and sent at sensible times. You approve every message, and anyone can opt out in one reply.
Yes. Smaller studios often get the most out of it, because there's nobody whose job is to follow up.
Quoted per build once I've seen how your gym runs. You'll get a real number on the call.
Booked appraisals from your old database, and property management admin that runs itself.
See the systemsMissed calls texted back, quotes followed up, and reviews asked for every time.
See the systemsFewer empty appointments and less front-desk chasing.
See the systemsIf customers book you, message you or come back, there's something here.
See the systemsFifteen minutes on your trials, new members and drop-offs. No pitch deck, no obligation.
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