Gyms & studios

Get them through the door. Then keep them coming.

Gyms, PT studios, yoga, pilates and boxing. I build the systems that answer trial enquiries straight away, check in with new members in their first few weeks, and bring back the ones who quietly stop turning up.

Friendly, never pushy, always easy to opt out of.

What are lost trials costing you?

Put in your own numbers. Think about everyone who asked about a trial or membership and never joined.

people
%
$
months
$0

in membership value from a year of people who asked but never joined

    $0 a year back in your pocket

    Your numbers, your estimates. This is a rough guide to talk through, not a promise.

    Talk through your numbers

    The systems.

    Pick the stage where people are slipping away. Start there.

    Trial and enquiry follow-upAnswered while they're keen

    Someone asks about a trial at 9pm, they get a reply and a booking link straight away, not the next afternoon when they've lost interest.

    New member check-insThe first few weeks matter most

    Friendly messages on day 1, 3 and 7 after they start. Small things, like “how was your first class?”, that help new members stick.

    Win-back messagesNoticed before they cancel

    Members who haven't checked in for a couple of weeks get a friendly nudge. Your coaches see who's drifting, so they can follow up in person.

    Class reminders and waitlistsFuller classes, fewer no-shows

    Reminders before class, and when a spot opens, the waitlist gets offered it first.

    Reviews and referralsAsked at the right moment

    When a member hits a milestone, a review or referral request goes out while they're feeling good about it.

    How it goes.

    Most of the work is mine. Yours is telling me how things run and approving the messages.

    1

    A quick look at how you work

    Where enquiries and bookings come in, what software you use, and where things slip. If there's nothing worth building, I'll tell you before you spend anything.

    2

    Messages written with you

    Everything goes out in your business's name and sounds like you. You approve every word, and every message has an easy opt-out.

    3

    Built and tested

    Connected to what you already use and tested on real cases before a customer ever sees it.

    4

    Handed over and looked after

    You get a plain summary of what's running. If something breaks or needs changing, you text me.

    What I don't do.

    No fitness or health advice, and no guilt-trip messages. Check-ins are friendly and easy to opt out of.

    Anything about injuries, programs or results goes to your coaches. The system just makes sure nobody falls through the cracks.

    Questions people ask.

    My gym software already does some of this.

    Then we use it. I'll look at what yours does and only build the parts that are missing.

    Won't members find the messages annoying?

    Not if they're written well and sent at sensible times. You approve every message, and anyone can opt out in one reply.

    Does it work for a small studio?

    Yes. Smaller studios often get the most out of it, because there's nobody whose job is to follow up.

    What does it cost?

    Quoted per build once I've seen how your gym runs. You'll get a real number on the call.

    Other industries I work with.

    Find out where members are slipping away.

    Fifteen minutes on your trials, new members and drop-offs. No pitch deck, no obligation.

    Book a free audit